Our Story
We are a network of long-term 4:20 community members, who have been active advocates in the scene since the early eighties. Founded by Pot Hefner – the champion of the stoner party, and supported by his network of Divas, creative and marketing gurus, 4:20 Divas exists to bring pride and the joy of self-expression to the newly legalized stoner. Think of us as promotions and merchandising advocates, and ambassadors for the sheer fabulousness of the 4:20 community.
Our Stoner Glam line of Hemp clothing is so decadent and outrageous that you will immediately be identified as a 4:20 advocate – shouting your alignment with all things legal and weedy from the rooftops. It’s about time we started expressing ourselves with pride, instead of letting our lights be dimmed by the criminal stigma and bad press surrounding all things weed-related.
Our Aim
We aim to offer self-expression support in two ways – through Fashion and through experiences. Our limited-edition, hemp and hemp/cotton clothing features iconic creative artwork from an award-winning designer and illustrator, and we are manufacturing using elite, premium materials – leather cuffs and logo tags, Hemp and hemp-blend fabrics and solid screen printed artwork. None of this print-on-demand inkjet or sublimation printing crap. Our private parties and promoted and sponsored 4:20 events will feature leading entertainment acts, immersive fashion shows and an Amsterdam Café street-block vibe from the presence of several established and emergent dispensaries, who will offer product samples at our events. All these activities will be promoted and hosted by our 4:20 Divas.
Years Industry
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Divas
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Garments
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Accessories
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